Eleven11 Team Sports Revitalizes Michigan Sting Travel Club with Comprehensive Rebranding Effort
ROYAL OAK, MI — Eleven11 Team Sports is proud to announce the successful rebranding of the Michigan Sting, a travel softball club based in Southeast Michigan that plans to relaunch after several years of inactivity. The comprehensive rebranding effort aimed to modernize the club’s image, attract new players, and energize the local sports community.
As part of the transformation, Eleven11 delivered a fresh logo, updated font styles, and a revitalized color palette to reflect a differentiated contemporary aesthetic. Additionally, the rebranding included the development of a new line of uniforms and apparel, bringing a cohesive and professional look to the program.
“The Sting wanted to breathe new life into their program after being dormant for years,” said Olivia Bennett, Regional Director for Eleven11. “We worked closely with them to create a modern identity that reflects their values and aspirations while exciting players and the community.”
The rebrand has already been embraced by players, parents, and the extended Sting family, creating renewed enthusiasm for the club. Paul Kowalski, a representative of the Michigan Sting, expressed his gratitude: “We’re thrilled with the work that Eleven11 did for us. The style guide is better than anything we’ve ever had in the past. People are excited to be part of our club with a new look and a new energy.”
Beyond branding services, Eleven11 Team Sports provides youth sports organizations with team management services that include player registration, background checks, insurance, social media, sponsorship generation, all while serving as a one-stop-shop for uniforms, equipment, and apparel.